Evan West

As Managing Director of PICA, responsible for:

•  Develop high-quality business strategies and plans ensuring their alignment with short-term and long-term objectives
• Lead and motivate direct reports to advance employee engagement and develop a high performing managerial team
• Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission
• Make high-quality investing decisions to advance the business and increase profits
• Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics
• Review financial and non-financial reports to devise solutions or improvements
• Build trust relations with key partners and stakeholders and act as a point of contact for important shareholders
• Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth
• Maintain a deep knowledge of the markets and industry of the company
• Ensure clear internal and external communication of the company’s strategic direction and operational plans

Provide leadership, mentoring and guidance to 5 management reports (50 personnel) in the Platform Client Services Group of the Zedi SaaS SCADA Business Unit. Manage a $5.25M annual OPEX budget with full P&L and operational accountability for a service delivery and customer care group that directly generates $4.5M annual revenue and supports $15.5M of additional annual revenue. Oversee 6 teams: SaaS SCADA Platform/Automation Engineering, Implementation & Commissioning Team; SaaS SCADA Project Delivery Team (projects, procurement, inventory, logistics); Automation Hardware Product Operations Team; Customer Care Team; Customer Success Team and Production Volume Measurement Services Team. Formulate strategic/operational plans and contribute to corporate strategy, sales/marketing strategy and product management strategy as part of Executive Team.

Directed 5 management reports (65 personnel) in the Zedi Automation Group and a $7.8M operating budget with annual revenues over $10M. Oversaw the delivery of SaaS SCADA automation solution engineering, commissioning, SaaS SCADA hardware product management, automation project delivery, field services, inventory, procurement, logistics, TrueChart and electronic flow measurement processing services. Led strategic and operational planning, OPEX budgeting, value creation, marketing strategy, operational effectiveness and P&L management for this group.

Led the Services Solutions Group in generating $34M annual revenue with full accountability for P&L performance, long/short-range strategic and operational planning and operational effectiveness for 3 business lines in U.S. and Canada. Oversaw 6 directors, 2 managers, 230+ personnel, 15 service centres (13 in U.S., 2 in Canada) and a $12M operating budget. Directed SaaS solution engineering and commissioning, automation hardware product management, automation project delivery, field services, procurement, logistics, inventory management, artificial lift business, TrueChart, EFM processing, lab and measurement services business. Reported to the President and collaborated with the Executive Team to drive corporate strategy, marketing strategy, customer acquisition, market management and strategic partnerships.

Led the Services Solutions Group in generating $34M annual revenue with full accountability for P&L performance, long/short-range strategic and operational planning and operational effectiveness for 3 business lines in U.S. and Canada. Oversaw 6 directors, 2 managers, 230+ personnel, 15 service centres (13 in U.S., 2 in Canada) and a $12M operating budget. Directed SaaS solution engineering and commissioning, automation hardware product management, automation project delivery, field services, procurement, logistics, inventory management, artificial lift business, TrueChart, EFM processing, lab and measurement services business. Reported to the President and collaborated with the Executive Team to drive corporate strategy, marketing strategy, customer acquisition, market management and strategic partnerships.

Managed product development, marketing and sales of Well Optimization Products locally & internationally.

Directed a new technology start-up in the oil & gas services sector.